Thinks like a journalist.
Writes like a strategist.
About Me
Experience
Skills
Education
Where am I?
What do I like to do?
Hey, I'm Caitlin. A seasoned writer, creative, and storyteller who has helped brands big and small find their voice. I have 8+ years of experience working across B2C and B2B brands, crafting narratives for global marketing campaigns, ghostwriting for VPs and CEOs, and manning the controls of brand social media accounts — without getting canceled.
Senior Copywriter, Global Brand Creative
Sonos
Copywriter, Global Brand Creative
Sonos
Content Strategist & Copywriter
Vonazon
Digital Marketing Coordinator
Ernie Ball
Multimedia Journalist
Mustang News
Brand & Editorial
Brand Voice Development
Messaging Frameworks
Tone-of-Voice Systems
Editorial Strategy
UX Writing & Product Copy
Tools & Workflows
AI-Assisted Copywriting (ChatGPT, Claude, Gemini)
Figma & Adobe Creative Suite
SEO & Content Analytics (Semrush, Moz)
Project Management (Asana, ClickUp, Trello)
California Polytechnic State University,
San Luis Obispo
Ventura, CA.
It’s not LA. It’s not the Bay. The weather is terrible. The wine bars suck. Tell all your friends.
When I’m not strumming away at my keyboard, you’ll likely find me out riding my bike, hiking the Ojai trails (and trying not to step on a rattlesnake), camping on the central coast, catching a concert, reading Substack articles, playing Monopoly Deal while sipping on something white, or learning to sew my own pants.
November 2023 - April 2026
Remote / Santa Barbara, CA
March 2022 - November 2023
Remote / Santa Barbara, CA
October 2020 - March 2022
Ventura, CA
January 2019 - July 2020
San Luis Obispo, CA
August 2018 - June 2019
San Luis Obispo, CA
Channels & Platforms
DTC (Web, Email, Push, SMS, In-App)
Social (Instagram, TikTok, LinkedIn, X)
OOH Signage & Paid Media
Video Scripts & YouTube
B2B Content & Whitepapers
Strategy & Process
A/B testing & Performance Optimization
CRM Strategy & Audience Segmentation
Cross-Functional Creative Collaboration
Content Roadmaps & Campaign Planning
Bachelor of Science
Journalism